Carey Lai's Corner

A former lemonade stand entrepreneur turned Venture Capitalist



In an article that appeared last week, Sprinklr announced that Intel Capital has led their Series B financing.  I will be joining the Board of Directors, alongside Battery Ventures and founders Ragy Thomas and Murali Swaminathan.

Sprinklr is an emerging leading Social Media Management System (SMMS).  What is a SMMS?  It’s a fancy term that enables large brands to connect with their audience/customers.  Some of Sprinklr’s high profile customers include Dell, Virgin America, Cisco Systems, DuPont, Samsung, and General Motors.  In today’s social media world, consumers engage with brands in a variety of ways.  No longer does the “one size fits all” approach to customer engagement work anymore.  Social engagement occurs over a variety of channels such as Facebook, Twitter, LinkedIn, YouTube, Flickr, Foursquare, Slideshare, Blogs, etc.  Sprinklr enable brands to communicate through all of these channels in an effective and meaningful way.

I’m very excited to be working with bold entrepreneurs like Ragy and Murali to help build the next large social SaaS enterprise business.  At Intel Capital, we’re constantly scouting for companies that are innovating at a global scale; it’s clear that both Ragy and Murali have that ambition.  I believe Sprinklr can become one of the most disruptive companies in the world.  But, don’t take my word for it, the Altimeter Group calls Sprinklr “the most capable” Social Media Management System to serve the needs of large organizations.  The size and scale Sprinklr has achieved to date is nothing short of impressive.

Finally, a quick side note about New York City.  Earlier in my venture career, I often found few great companies based out of the “Big Apple.”  For many entrepreneurs, going West was the only way to build a successful company.  However, there has been a dramatic shift over the past 5-years with the growth of a variety of interesting companies coming out of New York City including Buddy Media, Tumblr, Foursquare.  And, let’s not forget Sprinklr.

One comment on “Sprinklr

  1. Jeremy Epstein (@jer979)
    February 13, 2013

    Carey–it’s an honor to welcome you to the Sprinklr family and we thank you for the vote of confidence in our team and platform. It’s going to be a great ride!

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This entry was posted on February 13, 2013 by in Uncategorized.
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